BRAND

HOW WE GOT HERE.

ANIMA Merx translates to, "Goods For The Soul" and exists to inspire self-expression. We are centered around an Americana aesthetic, influenced by biking, moto & automative, and for those who have a general likeness for movement and craft of any kind. At this point, we're hoping this sounds like you.

ANIMA is who you are, it's your soul, your truth. We want you to be YOU, regardless of the different identities you encounter. Although each journey is unique, we share one commonality: choosing to honor the person we are.

FROM THE FOUNDER

"Being around these activities and industries for my entire life, I've seen an opportunity to explore a space that's not revolved around going the fastest, the biggest, or being the best. Behind all of that there's this really raw artistic and emotional element, which I believe is why we all truly love these activities.

As I've grown, much like all of you, I've found myself looking to maintain the most authentic pieces of myself, which hasn't been easy. Our world keeps pushing us towards these false realities, down narrow paths, ultimately leaving us confused in what our purpose is and who we are.

I wanted to create something with meaning. Something for those who, like me, need comfort in their own skin."

MANIFESTO.

"A JOURNEY TO YOURSELF"

We believe that people who come together, and share similar ideals, can gain the confidence and tools to begin as themselves. We are all on narrow paths to higher places, getting ever closer to our truest and most complete selves.

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REASONS OF BEING.

  • SELF-DISCOVERY.

    BECAUSE YOU MATTER

    One must welcome the pain and the struggle of the never-ending pursuit to uncover our true selves. Although each journey is unique, the pursuit is what matters most. 

  • LIVE-THOUGHTFULLY.

    BECAUSE WE CARE

    Our approach is true to our core being. From the materials we chose to our timeless aesthetic, we believe what we wear is a direct reflection of our authentic personalities. 

  • QUALITY.

    BECAUSE IT MATTERS

    In everything we do we give it our all because we care, deeply. We are dedicated to authenticity and intentionally focused on creating products to create comfort in our own skin.